World Cup whets Satyam's appetite for sporting glory | india | Hindustan Times
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World Cup whets Satyam's appetite for sporting glory

india Updated: Jul 12, 2010 23:19 IST
Vivek Sinha
Vivek Sinha
Hindustan Times
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Mahindra Satyam is eyeing mega-sporting events as its major revenue driver and intends to aggressively bid for IT services contracts of global sporting tournaments in the coming months. The company has also chalked out plans to recruit around 10,000 people in the current financial year.

We have proved our mettle by successfully managing the array of IT services for FIFA during the month-long soccer tournament in South Africa. We would now like to bag IT services contract for Olympics, international cricket tourney or similar sporting events," C.P. Gurnani, CEO of Mahindra Satyam told HT. He refused to provide details about the edition of Olympics being bid for by the company.

Gurnani added that though the company would also focus on traditional business verticals like manufacturing, healthcare, banking, finance and retail yet sports and entertainment would be a niche vertical for the company where it would develop unique capabilities and expertise. Mahindra Satyam has already bagged the contract to provide its IT services for the 2014 FIFA soccer world cup in Brazil.

Mahindra Satyam's confidence to bid for Olympics and success at the soccer tourney in South Africa marks a significant step from January 2009 when Satyam Computer Services was embroiled in a Rs 10,000-crore accounting fraud.

Months later Tech Mahindra - the IT services arm of Mahindra group - bought Satyam Computer Services and re-branded it as Mahindra Satyam. The firm had since worked hard to shed Satyam's negative image and convince its international clients of its technical prowess.