Leading digital radio services provider WorldSpace Wednesday launched a 24-hour national Marathi radio channel Surabhi.
"Surabhi offers listeners not just foot-tapping Marathi music but also a slice of Marathi culture and literature in an exciting magazine format that brings alive the diversity and heritage of Maharashtra," a WorldSpace statement said.
Besides film and non-film music, the channel would also have special shows for 'bhaavgeet' (songs with emotions), 'abhangas' (devotional songs), 'powadas' (patriotic songs), 'natyasangeet' (songs used in plays), 'lavani' and 'lokgeet' (folk songs) among other exciting genres.
WorldSpace currently offers seven other dedicated radio channels in regional languages - Tamil (KL Radio), Malayalam (RM Radio), Telugu (Spandana), Kannada (Sparsha), Bengali (Tara), Punjabi (Tunak Punjabi) and Urdu (Falak).
"Surabhi is the country's first-ever 24-hour Marathi channel. Our refreshing advertising-free format enables music aficionados to quench their thirst for quality radio programming in virtually any part of the country, thereby creating a truly pan-Indian radio experience," said WorldSpace India's managing director, Shishir Lall.