Once an Internet giant, Yahoo is befriending rivals to attract visitor traffic that can perhaps give a boost to its declining online ad revenue.
The company has unveiled a new homepage, which will allow users to access rival sites like Gmail and Facebook that compete with Yahoo’s own products like Yahoomail and Buzz.
The new homepage can be accessed at www.yahoo.in/trynew and has been in the works for over a year now. By acting like a one-stop point from where users can visit their favourite sites, Yahoo’s strategy is to attract more traffic to its own homepage rather than let users wander through the Web.
India is amongst the first few countries, other than the United States, United Kingdom and France, where the design has been launched at present.
“People are living more of their lives online… By focusing on what people have told us they want, our new homepage is designed to help them stay on top of what is going on in their world, and in the rest of the world,” Ari Balogh, executive vice president of products and chief technology officer at Yahoo Inc said in a statement on Wednesday.
The new homepage is based on the company’s ‘Open Strategy’, which means independent developers can create apps for the Yahoo page and even users can create shortcuts for their favourite sites by entering their URL on the Yahoo homepage itself.
“The new Yahoo! India homepage has a familiar Yahoo! look and comes with significant innovations for both consumers and advertisers,” a Yahoo spokesperson said in an email to Hindustan Times. Yahoo on Tuesday reported a 13 per cent quarterly decline in its income for the April-June period. The company's search advertising and display advertising revenues declined 15 per cent and 14 per cent respectively.
According to Internet market research firm comScore’s May data, Yahoo’s homepage drew about 29 lakh unique visitors a day and about 1.6 crore such visitors that month.
Yahoo has lost search traffic and market share to competitors like Google and comScore estimates that of the total 100 crore unique Internet users worldwide in December 2008, Yahoo! sites ranked third behind Google and Microsoft with about 56 crore unique visitors.