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Yellow Chilli firing up Delhi belly!

It?s the same old food served in the same old setting! How often does one come across refrain? Very often, for this is a common complain restaurant owners have often to deal with.

india Updated: May 30, 2006 16:42 IST

It’s the same old food served in the same old setting! How often does one come across refrain? Very often, for this is a common complain restaurant owners have often to deal with.

And if not tackled properly, it can lead to loss of clientele, bad business, and even closure.

Restaurant owners have constantly to guard against this. The option is always to create a lively ambience and an exotic menu.

“Yellow Chilli” is one restaurant, which never disappoints patrons and clients who come here to sample the tasty food on offer.

Set up to serve the real taste of Punjab with a dash of 'Punjabiyat', Yellow Chilli is decorated like any ordinary rural highway dhaba.

It is not surprising to find the restaurant packed to capacity any time or hour of the day.

Delhiites rarely miss the opportunity that offers them a relaxing ambience, and with traditional Punjabi food prepared by master chefs, it’s always a treat for the patrons.

“I feel the rich ambience all around. The excitement all started with the stirring the beats of bhangra.

Food? We are just going to try it now. It should be good they have a great menu for the festival. It stirs in you a feeling of our rich tradition and culture, which is all available here,” said Dalbir Singh, a patron.

Some may call it a business stunt, but for customers a live bhangra performance comes as a rare opportunity to celebrate valuable time with near and dear ones.

The restaurant always serves appetisers, soups, kebabs and a host of vegetarian and non-vegetarian delights during its special festival season.

“We have promotional and advertisement campaigns and also personally call up our guests. Customers start coming in when they see the advertisements in newspapers like the recent food festival with live bhangra at the hotel premises.

When they come in, it's always our endeavour to make them our regular customers, and it goes without saying that it helps us in our business,” said Jitender Bhardwaj, Manager (F&B), Hotel City Park, New Delhi, which manages “Yellow Chilli”.

Punjabi food has always been a favourite with the residents of Delhi. One reason being the vast majority of Punjabis who live in the city.

Theme restaurants are a booming business in big cities, and restaurants are catching up to the mood very fast.