Tired of those pesky SMSes? This should make you happy. Mobile subscribers across the country will get a major relief when the Telecom Regulatory Authority of India’s (Trai) ruling to restrict the number of bulk SMSes per day comes into effect from Tuesday.
According to the new ruling, a customer will not be able to send more than 100 SMSes per day from one SIM (or a telephone number).
Subscriber will have to register with the ‘Do not call registry’ (DNCR) to get rid of unwanted commercial SMSes. This can be done by simply calling 1909 or sending an SMS ‘START 0’ at this number.
All the telemarketers will now have to register with Trai. As of July 31, only 1,393 telemarketers have registered with the regulator.
“The ruling will keep a check on unregistered telemarketers,” said J S Sarma, chairman of TRAI. However, the telecom industry is not very happy with this ceiling.
“There could be a situation where a customer has exhau-sted the limit and suddenly some emergency occurs. Due to this restriction, the safety of the subscriber may be jeopardised,” said Rajan S Mathews, director general, Cellular Operators Association of India.