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Young India brimmining with ideas

A business plan to ease the woes of parents rushing from one primary school to another at this time, another telemedicine model for rural Bengal, a novel go-green initiative that seeks to do away with issuance of receipts on every purchase made from any retail store in India, a refined and legalized version of jugaad (vehicle) so popular in east UP.

india Updated: Jan 25, 2010 18:09 IST
Manish/HT Correspondent

A business plan to ease the woes of parents rushing from one primary school to another at this time, another telemedicine model for rural Bengal, a novel go-green initiative that seeks to do away with issuance of receipts on every purchase made from any retail store in India, a refined and legalized version of jugaad (vehicle) so popular in east UP.

These plans have come from the country's young and talented budding entrepreneurs, who had come down to the Indian Institute of Management-Lucknow (IIM-L) to participate in a novel entrepreneurial contest as part of Manfest that concluded on Sunday.

The young now require someone to finance their ideas. Since their ideas have been widely appreciated, they are confident of raising finances necessary for the purpose.

The first two -- easing worries of parents and the telemedicine model --won prizes, but the rest also got encouragement and applause. Social entrepreneurship category award went to the team of Koel Ghorai, A Bakshi, Soumen Dutta and Doel Ghorai from West Bengal for its -e-swasthya business plan.

"Only 5 to 8 per cent of the rural poor in living in 48,702 villages of Bengal have access to basic healthcare facilities. We plan to rectify this through our e-swasthya proposal, under which we would be setting up a healthcare service company that would be engaged in providing convenient, affordable and quality medical facilities replete with ambulance services to rural poor round the clock," said Koel Ghorai, an MBA student from Army School of Management who has positioned herself as the company's CEO.

A Bakshi, a student from Vellore Institute of Technology (VIT), added, "The villagers would be able to avail quality treatment at a nominal cost of Rs 20 to Rs 25 per visit. We plan to set up nodal health centers at strategic locations to take health care facilities to the doorsteps of the poor." Their facility would also be available for the urban poor through video conferencing.

Abyudai Shanker and Somya Lal, third year students from Jaypee Institute of Information Technology, Noida, team that won the award in the general entrepreneurial category said their plan involves depositing the admission form of students.

"That way they won't have to stand in queue for hours at each school to get forms and then repeat the exercise to deposit them. If the students get selected parents could also order the textbooks and school uniforms through us. Our facility would come for a nominal price of Rs 200," they said.

The team of IIM-L's Madhavi, Debjyoti and Piyush came up with the idea of replacing receipts on purchases made from any retail store with sms/e-mail containing complete details of the product purchased, cost and code. They plan to make the model financially viable by first collecting customer preferences and then selling them to companies interested in knowing consumer behavior.

Also, they hope that sometime later sponsors would want to advertise through the e-mail bills and pay them too. Yet another team has plans to give a legal and more refined shape to jugaad-look alike, an indigenously assembled vehicle, popular in east UP.