Zee News Ltd announced the launch of its much-awaited Marathi news channel, Zee 24 Taas.
Commenting on the occasion, Mr.Laxmi Narain Goel, MD, Zee News Ltd., said, “The News businesses of Zee group have had a history of “firsts”. Zee News is the first 24 hourr Hindi news channel, Zee Business is the first 24 hour Hindi business channel, and now Zee 24 Taas continues the tradition by becoming the first 24 hr Marathi news channel. I am delighted that our team could accomplish this at such short notice.”
Speaking on the occasion, Mr.Harish Doraiswamy, CEO, Zee News Ltd., said, “The launch of Zee 24 TAAS is a part of our region specific strategy, which aims at reaching out to the people in their own language. The launch followed a careful thinking and a whole slew of researches in the market. I am sure the channel’s content and its presentation will appeal to the discerning Marathi audience.”