From the hustle and bustle of election rallies to the ramparts of the Red Fort, Narendra Modi has always chosen his words to fit the mood and the moment.
Known for using catchy slogans and giving whole new meanings to existing abbreviations, the Bharatiya Janata Party (BJP) leader had proved that he had his way with words during the campaigning for the 2014 Lok Sabha elections.
As a campaigner, Modi had given a new meaning to ABCD ("A for Adarsh, B for Bofors, C for coal scam") and NDA ("National Development Alliance").
And this time around, as the Prime Minister, Modi appeared to channelise his oratory skills to another level in his address to the nation during his first-ever Independence Day speech.
On Friday, he did not let us down and used some interesting phrases and coined a new designation for himself in his extempore speech.
Here's a few of them followed by Modi's quotes:
1. Make in India: "We need to build up the manufacturing sector. I want to tell the world: Come, make in India."
Why he said it: Modi reached out to investors, eyeing to make India a manufacturing hub.
2. Zero defect, zero effect: "Our manufacturing should have zero defect so that our products should not be rejected in the global market. Besides, we should also keep in mind that manufacturing should not have any negative impact on our environment."
Why he said it: The Prime Minister highlighted the importance of skilled workforce, while laying stress on the importance on protecting the environment.
3. Pradhan Sevak: "Today Indians, both in India and all over the world, are celebrating Independence Day. I convey my greetings to them not as a Pradhan Mantri, but Pradhan Sevak (prime public servant)."
Why he said it: Modi mentioned he was a servant of the people (Remember his 'chowkidar', or gatekeeper, remarks during campaigning?)
4. Digital India: "India used to be called a land of snake charmers. Today, our youth has surprised the world with its IT skills. Our dream is to build a 'Digital India'."
Why he said it: The digital focus was in line with Modi's election promises of a new India and focus on IT.