The June issue of a popular US magazine that allegedly depicts Lord Ganesha holding an alcoholic beverage in each hand and Lord Hanuman in an obscene pose has drawn the ire of many Hindus in the country.
Hindus in the US believe the illustration, appearing in the Stuff magazine, is defamatory to their religion.
The illustration, penned by Jason Johnston, accompanies a general knowledge quiz that asks readers to identify whether things like a zombie, downward facing dog and bulldog are yoga poses, drinks or sex positions, India-West, a West coast ethnic weekly reported.
Nanoo Mahendru, an insurance salesman from California, said he is so offended by the illustration that he would consider taking legal action against the magazine if its editors don't issue an apology.
Mahendru even called the magazine's New York headquarters as soon as he saw a promotional copy of the June issue last month.
"The editors said it is already printed and they can't do anything about it," he said. He was also not offered the option of writing a letter to the editor that would be printed in the next issue.
"His attitude was, 'Why are you offended? This is our creation.' If he would have said we are really sorry, somebody made a mistake, that would have been the end of it," said Mahendru.
In an open letter to Dan Bova, Stuff magazine's editor-in-chief, blogger Snehal Avichal wrote: "If you were trying to make a bold, controversial statement like Serrano did with his photograph of a crucifix in a glass of urine, then come out and say it. If, however, your point was to be light hearted, then come out and admit your art department are a bunch of morons. They got the Vedas (ancient Hindu scriptures) confused with the Kama Sutra."