More than 5,000 people were booked for drink driving and 548 driving licences have been cancelled in Indore in the last eight months.
In August alone, traffic police have sent 306 licences for cancellation to the regional transport authority, police said.
As many as 471 people have lost their lives on Indore roads in 2015, according to figures released by the state government.
Police data show that Indore has registered an exponential 10% to 15% annual increase in road accident fatalities every year since 2011. The data show motorcycles and scooters continued to be the biggest killers, with 3,125 deaths since 2015. Trucks killed 1,606 people.
The increase in the number of fatalities has prompted newly appointed state director general of police Rishi Shukla during his visit to the city to direct senior police officials to contain road accidents and launch a campaign against drink driving that account for most of the deaths.
Additional superintendent of police (traffic) Pankaj Shrivasatva said the number of cases of accidents due to drink driving is more than murders in the city.
In the last seven months, 269 cases of accident deaths were reported in the city while only 42 murders took place during the same period, he said.
More than 80% of road accident deaths were linked to people driving two-wheelers under the influence of alcohol, said Prafull Joshi, a traffic expert.
“If drink driving is checked by the traffic police department, cases of death of will come down,” he said.
“The excise department has issued permits to 147 liquor shops on highways on the outskirts of Indore. In such conditions, how will you contain the deaths?” he told Hindustan Times.
City traffic department officials are seen every night with breath analyser are different squares of the city to check drink driving.
“This is good that the police are active these days and penalizing people who drink and drive. In most of the cases these people are create nuisance on roads, which is very dangerous for commuters on road. The police also start a drive against the people who drink on roads and inside their cars,” said Ravi Tiwari, a resident of Sukhaliya.