Indore-based start-up to be featured in Silicon fare in Oz | indore | Hindustan Times
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Indore-based start-up to be featured in Silicon fare in Oz

A start-up from Indore will be featured in the Silicon beach start-up fair to be held in Melbourne, Australia on April 29.

indore Updated: Apr 28, 2015 18:48 IST
Nida Khan
Silicon beach start-up fair

A start-up from Indore will be featured in the Silicon beach start-up fair to be held in Melbourne, Australia on April 29.

Titled getworm.com, the website is conceived and developed by three residents of the city namely Sarthak Moghe, Aditya Moghe and Vinny Bhaskar and aims to link early users to startup businesses and ensure that both parties get benefitted by it.

The website is an one-stop-solution for all start-up businesses, said the team of the website developers.

“The idea was to cater to the demands and needs of start-ups which are booming in the global and nationally market,” said Aditya Moghe, one of the co-founders of the company.

Working on the simple dynamics of giving start-ups the right kind of registrations, traffics and walk-ins, the website has so far registered more than 300 newly established businesses in its validation period.

“It was so difficult at first to get the users and adopters. It was then that the idea struck us about developing something to solve this problem,” said Sarthak Moghe, the man behind the entire idea of getworm.com.

But how will the website guarantee the flow of registrations? “Getworm works on a simple principle that early bird gets the worm. The website too is named after this concept. We will give the first adopters and people who register with us special perks and schemes which nobody else will have. So the company will be a host to all the start-ups to come and get their first 1000 or 10K registrations,” explained Vinny Bhaskar.

Stating that the idea was a hit as every start-up faces problem, Aditya Moghe adds, “Around 75% of the startups die in the first year of their commencement due to lack of proper traffic and branding. We wanted good ideas to be valued and sustained with branding and advertising for which no startup has money.”

The only startup from India to get featured in the fair, the team of getworm.com would be sharing space with an Australian company called Fosters in the fare.

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