The BJP will launch a vigorous online campaign to promote its mayoral candidate in view of municipal elections to be held on January 31.
This will be in addition to door-to-door contact with voters down to polling booth level, which the party began a month back under the name of enrolling fresh members.
Beneath the tech-savvy electioneering, lies a move to popularise the mayoral candidate, which according to BJP insiders may be an unpopular choice for the party workers or a lesser known face for voters. "Under any of the two circumstances, the party will have to work hard to help its mayoral candidate win," a city BJP executive office bearer said wishing anonymity. He added, "BJP has been ruling Indore Municipal Corporation (IMC) for 15 years. Therefore, it is crucial for us to win this election."
Meanwhile, party’s information technology (I-T) cell has been directed to up its antennae. The cell will use social media especially short messaging services extensively, which will ask voters in city’s 85 municipal wards to vote for mayoral candidate and for BJP.
The ‘mayoral messaging’ will begin once party announces the candidate, according city BJP IT cell vice-president Rajpal Joshi. Though candidates contesting corporator’s election will also get online weightage, it will be limited to municipal ward from where he or she is contesting.
Since mayor (reserved for OBC woman candidate) will be directly elected by Indore voters, her publicity has to be spread far and deep. Hence, the special online campaign.
The party is also banking on IT mitras’ (friends) who have been appointed in each of 85 municipal wards to help residents of their ward to become party members through cellphone. They will also help BJP in contacting voters.
Many of the IT mitras’ are either owner of cyber cafés or run computer classes and therefore have the required resources and software skill to interact with voters.
The IT mitra’ will also help area corporator, party’s booth, ‘mandal’ and municipal ward committee office bearers to become tech-friendly.