From small jewellery shops to high-end showrooms, Sarafa market was abuzz with customers on the occasion of Pushya Nakshatra on Thursday. While people largely splurged on gold jewellery, diamond jewellery too was in demand. Many people booked flats and properties on this day that is considered auspicious for beginning new ventures and purchases.
Jewellers, big and small, attracted customers through massive discounts on making charges and through other offers. "Purchase of gold or silver is considered auspicious on the occasion of Pushya Nakshatra. The business was good, and light weight jewelleries were in great demand today," Indore Sona Chandi Vyapari Sangh president Hukumchand Soni said.
Jewellers say diamond-studded jewellery was in great demand as it can be teamed up both with traditional and Indo-western attires. This year, 14-carat and 18-carat gold jewellery studded with diamonds have been very popular. According to trade estimates, jewellery worth Rs 25 crore was sold in the city on Thursday.
Even in this age of computers where accounts and trade details can be easily recorded and retrieved in spreadsheets, businessmen still kept their date with tradition. Traders — small and big — flocked Khaujri bazaar, the hub of bahikhaata (ledger books) in the city.
Many shops in the city have erected wooden platforms to sell these books, calendars and stationery. Car showrooms also registered brisk sales on Pushya Nakshatra as most people took delivery of the cars they had booked in advance.