Beti Bachao, Beti Padhao’ — an awareness campaign on wheels — has started getting overwhelming response from all over the country as trucks not only from Madhya Pradesh but from states like Rajasthan, Gujarat, Punjab, Haryana and Uttar Pradesh carrying slogans are running with the awareness campaign.
The campaign was started by Indian Revenue Officer and general manager of the government-run Opium Alkaloid plant HN Meena and his wife Prof Hemlata Meena on March 15.
According to the 2011 census, Madhya Pradesh has a ratio of 912 girls (below six years) for 1,000 boys of the same age. The national ratio is 919:1,000.
Alarmed over the declining number of girls and to promote girl child education, the Neemuch-based couple started pasting stickers carrying the message ‘Beti Bachao, Beti Padhao’ (save girl child, educate girls) on thousands of trucks which travel across the country.
Meena said, “The sole objective of the initiative is prevention of gender bias and sex selective elimination, ensuring survival, protection, education and participation of the girl child.”
The couple has pasted these stickers on more than 3,500 trucks passing through Neemuch district in Western Madhya Pradesh. They are now targeting to paste stickers on more than 10,000 trucks so that the message could reach upto Kashmir and even Kanyakumari and Assam.
“I am very happy that the campaign which was started a month back is getting a good response from every part of the country as today I saw one truck bearing Haryana state’s registration carrying the message. When I asked him who pasted the sticker, he said his owner decided to become a part of this awareness campaign and that is why he had asked all of his drivers to paste such stickers on their trucks,” Meena said.
On Sunday, Central Industrial Security Forces (CISF) Neemuch unit chief and assistant commandant Tarun Dhalwani along with his team members lent their support to the campaign and went to National Highway No 79, adjoining the Rajasthan border, and pasted the stickers on several trucks passing through for six hours.