Google’s latest product to boost small businesses

  • HT Correspondent, Hindustan Times, Jaipur
  • Updated: Dec 18, 2014 16:20 IST

Google came to Jaipur for the first time to showcase a simple and easy to use new product - Google My Business - to help small and medium businesses in Rajasthan to prosper online.

Speaking about Google’s plan to overcome the challenges, Google India head of SMB (small- and medium-sized businesses) sales Suryanarayana Kodukulla on Wednesday said the new product has been designed to work across both desktop and mobile devices for SMB to create and update their business info on Google Search, Maps and Google+ from one place for free in both Hindi and English.

This new product makes it easier for businesses to create their online presence even when they do not have a website and manage it from their smart phones, making it easier for customers to get in touch with local businesses when they search for them online.

He said Google will also offer free support through a toll free helpline number to businesses in Jaipur, to help set up their presence online. The official said according to latest research by Zinnov on behalf of Google, India has over 48 million SMB and out of this over 8-10 millions SMBs can immediately gain from adopting internet technologies.

India has over 250 million internet users, but SMB in India have been slow to adopt the internet. Out of 48 million SMBs only 5-6% businesses have a website.

Kodukulla said majority of SMB in India have ignored the potential of internet to grow and expand their horizons. The challenge has been lack of awareness on the benefits of internet and second has been the know-how required to succeed online.

He said, “To tackle challenge of lack of awareness around benefits of internet, we are partnering with Confederation of Indian Industry to help create awareness among SMBs to accelerate the adoption of internet.”

Google India also announced the launch of Google SME Heroes initiative in Jaipur, which aims to showcase and celebrate local SMBs that have embraced the internet.

The national campaign will shortlist five finalists in each major city of India who will then be invited for a mega event where 4 regional and 1 national winner will be announced, he added.

CII’s ex-chairman of Rajasthan chapter RK Poddar said, “We are delighted to partner with Google to create better understanding among businesses on the benefits of adopting internet.”

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