The Rajasthan tourism department has launched a blitzkrieg campaign on social media to attract more visitors. It is also preparing a specially designed tourism mobile application.
Ashutosh AT Pednekar, director of the department, told HT: “We are trying full spectrum engagement with potential tourists through social media. A mobile application will soon be launched.”
In 2014, around 3.30 crore Indians and 15.25 lakh foreigners visited Rajasthan, known for its massive forts, stunning palaces and music. In 2015, arrival of domestic tourists increased (3.51 crore), but number of foreign tourists declined (14.75 lakh).
Adding fire power to the traditional campaign modes like advertisement on TV, the department now opened accounts on Instagram, Twitter and Facebook to reach out to travellers.
On its Twitter handle @my_rajasthan, the department is asking people to vote for their favourite city in the state and giving interesting information about places and unexplored destinations in the state.
One tweet said: “#DidYouKnow Bhadariya - an underground library in Jaisalmer with over 9 lakh books is the Asia’s biggest #library!” The tweet also has a picture of the library. Another tweet said: “Get enchanted by the traditional moves of popular Rajasthani dance form - #Kalbelia!”
On Instagram, the department is posting high resolution and colourful pictures of tourist hotspots in the state.
Another department official, wishing not to be identified as he is not authorised to talk to the media, said: “The specially designed tourism application will have audio and video tours. Nowadays, the biggest source of information is mobile so we are developing this app.”
“We are also making short documentaries on monuments, locations, folk songs and dance of Rajasthan,” he said.