The Mamata Banerjee government never fails to spring surprises, and before the Christmas-New Year festive stretch, it will launch noodles in the market.
Unlike brand available in the market, the state government will make noodles with extracts of fish and they will also carry the distinct flavour of the particular types of fish. The state fisheries department will produce this item and market it.
“There are several brands of noodles in the market but we will produce this one from fish like prawn, carp and others so that one can get the real taste of fish from it. The price will be less than other brands,” Chandranath Sinha, fisheries minister, told HT.
Instant noodles is one of the most popular snacks in the Indian market with giants such as Nestle and ITC dominating the market.
“Apart from noodles, we will also launch packaged ready-to-cook fish items. Our department is working on it. Several fish items that are popular in the market have been included in this project. Since we deal only with fish, it will be easier for us to venture into this new area,” the fisheries minister said.
Benfish, an arm of the state fisheries department, already sells several snacks such as fish fry, fish roll and others. Through mobile shops, its employees sell fish items at several points in the city. There is a drive to increase these.
Benfish has already taken up a project of introducing a whole meal, including rice, dal, curry and fish for Rs 21 only.
It will be marketed under a project called Ekushe Annapurna and be kicked off shortly in the city. If the result is fruitful, then it could be available during lunch time near office clusters.
“Primarily, we have decided to sell it from our mobile shops in various points of the city. Later, distributorship can be given for it,” said an officer of the department.
According to the officer, the department will publish advertisements soon for the launch of the product.
“There is a vast scope of selling these items in the open market. And if we make a good product, then certainly we will get a good return from it,” said the officer.