Bengal polls 2016: BJP to reach out through social media

  • Ravik Bhattacharya, Hindustan Times, Kolkata
  • Updated: Mar 28, 2015 15:36 IST

The team behind slogans such as 'ap ki bar, Modi sarkar' in the 2014 Lok Sabha polls is preparing to for the crucial Bengal assembly elections next year. This time the will also promote the BJP across cyberspace – Facebook, Whatsapp and Twitter.

The team, with professionals from Mumbai and Delhi, has started work on a campaign in tune with the BJP central leadership's roadmap.

BJP strategists say that the campaign is likely to focus on the Modi government’s positive contribution to Bengal, and won't heavily criticise chief minister Mamata Banerjee.

“Social media is a very important tool to reach out to the masses, especially the youngsters. According to the directions of our national president, Amit Shahji, we are exploring every avenue to prepare for the 2016 assembly polls in Bengal. This state is one of our top priorities,” said Sidharth Nath Singh, national secretary of BJP and observer for Bengal.

“We have already held meetings with our national president over the roadmap for Bengal assembly polls. Various steps are being planned,” Singh added.

BJP’s Lok Sabha campaign, even in the social media is a perfect example of a successful 360 degree campaign that covered all age groups. The coinage ‘NaMo’ became a household name. ‘Mission 272 plus’ and ‘Ab Ki Bar Modi Sarkar’ were all over the cyber space, proliferated the print media and even became a part of the popular lingo across the country.

Modi’s message and image were successfully projected in internet, social media circles, blogs, Facebook and Twitter.

According to party sources, six advertising firms have already made presentations to BJP leaders to grab the contract for the 2016 Bengal campaign. The party’s central leadership wants to emulate the blockbuster Lok Sabha campaign, and unleash a thoroughly professional campaign.

For the rural masses, BJP central leadership is planning a string of farmer friendly agitations in Bengal. On Saturday, Sidharth Nath Singh, SS Ahluwalia (Lok Sabha MP from Darjeeling) will visit Arambagh in Hooghly district to enquire into the plight of potato farmers.

A total of 13 potato cultivators have committed suicide in the past few days in Bengal, where a bumper crop has driven down prices and made it nearly impossible for them to repay loans from moneylenders.

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