Century Ply has tied up with music maestro A R Rahman for using his Oscar winning `Jai Ho' track in the upcoming television commercial of the company.
Joint managing director of Century Ply Sanjay Agarwal told PTI that Jai Ho represented a confident and young India.
Agarwal said the track has been used to reposition the Century brand plywood across the country and beyond the national frontiers.
Rahman would also feature in the TVC, Agarwal said.
Recently, Century had also been associated with Shah Rukh Khan-starrer film Billu.