What is predominantly the advertising tool – billboards – of the multinational giants for brand positioning the consumer products, is now turning out to be an effective instrument for the CPI(M) and the Trinamool Congress to win the minds of the people on the issue of industrialization of Bengal.
After having fought a pitched battle of bullets in Nandigram and Singur, both the CPI(M) and Trinamool Congress are set to invade in a couple of days the billboards of the metro city with their sleek multi-coloured posters.
While the CPI(M) is justifying the need for industries in Kolkata and the necessity to take farmlands for setting up industrial plants in their posters, the Trinamool is campaigning against the Nandigram massacre of the innocent farmers under the diretio of Chief Minister Buddhadeb Bhattacharjee.
The CPI(M) Kolkata District Committee has been commissioned by the State Committee to come out with a set of ten posters that is telling the story of why Bengal needs industries, why Bengal had fallen behind other States till the Nineties and how the Opposition forces now were out to scuttle the industrial development of the State.
“The posters are very attractive and easy to read. It also tells our story of the need for industries, compulsion behind taking some farmlands and the nefarious role of the Opposition. We are sure the ten-poster series is going to have a definite impact on the minds of the people,” believes CPI(M) Kolkata District Committee Secretary Raghunath Kushari.
The DYFI, the CPI(M)’s youth wing, is coming out with another set of ten posters. The colourful posters tell us about the state of employment here and how with several industrial units closed and PSUs becoming sick, it has becoming imperative to have new industries here for generating employment for the youth of Bengal.
It talks about the agricultural development and the standing of Bengal in this sector in the country. It explains how License Raj deprived Bengal of having new industries for several decades and how liberalization and globalisation led to the closure of several units in Bengal up till Nineties.
“Then we shows how with the end of the License Raj, we formulated the first industrial policy in 1994. The change in the environment that pushed Bengal towards industrial drive and how Bengal emerged for the investors as favourable industrial destination,” said DYFI State general secretary Abhas Roychowdhury.
The final two posters show how the Opposition, especially the Trinamool was trying to drive out the industrialists by calling bandhs, ransacking the Assembly and creating trouble in Singur and Nandigram.
“But we cannot allow this and this is the message that we are communicating in our poster series. We are saying that we have 1 crore, 30 lakh acres of land under cultivation, out of which we will require 1 lakh acre for industries. This is just 0.07 per cent of the total agricultural land. And we are also telling how this would not lead to food insecurity in the State,” said DYFI State secretariat member Palash Das.
Unlike the CPI(M) which is pasting the town with a series of posters, the Trinamool Congress is going to hit the town with only one poster in Bengali and English. The huge poster will have a photograph of Chief Minister Buddhadeb Bhattacharjee splashed with big drops of blood.
The Bengali poster will have one big word: Chi! And the English version will say Shame! “In the poster we are calling him worse than Hitler. We are saying he is the killer of Bengal who has to go. And one single bold word – Shame! – is enough because that is exactly how the people of Bengal feel about their CM,” said Mamata Banerjee.
Both the political parties are printing more than 10,000 coloured posters that would be pasted all over the city by the middle of next week. Apart from billboards, some of the bog hoardings would also carry the campaign war of the two political outfits.
Interestingly, both the CPI(M) and Trinamool are also coming out with CDs and DVDs to narrate their respective stories. And both the parties in their CDs would show the battle of Nandigram to defend their thesis of the March 14 Black Day.
The CPI(M) has come out with the first CD Aal Theke Aalo, the DYFI is coming out with a three-part CD series. And Mamata has asked Krishi Jamin Raksha Committee leader Kabir Suman to prepare the CD for her party.