Striving to transform the present sorry situation of health care in the state, which has further deteriorated in recent weeks due to the dengue and malaria outbreaks, the state government is collaborating with the centre in trying to propagate messages on health issues through song, dance, drama, magic and string puppet shows, mask dancing and popular folk songs.
The song and drama division of the information and broadcasting department, eastern region, organised a special orientation workshop on August 23 and 24 at Rathindra Mancha, on Rabindrabharati university campus in Jorashakho, for the private troupes registered to the song and drama division.
Awareness campaigns on health and family welfare will start on August 27 in 18 districts of West Bengal, and continue till October.
The director of the song and drama division, Bhaswati Paul Chowdhury, was of the opinion that the impact of the live media is very significant. "Thousands of people from the rural areas can be reached successfully through this media since people can quickly grasp what is shown to them via live actions rather than what is narrated to them mechanically," she said.
Artists from different districts of the state were in attendance at the workshop where performances on authentic Bengali music genres like baul, bhawaiya, leto yatra among others, were present. "Each district will perform in their local language, and our show will start with a Nepali act from Darjeeling district," said Chowdhury.
The government is trying to create awareness among people from various socio-economic backgrounds of health and family welfare policies. "We are not focussing only on people belonging to the BPL category, but are trying to communicate with people across cultural backgrounds," aid the director.
Sabyasachi Basu and Ray Choudhury, vice chancellors of Rabindra Bharati University, inaugurated the orientation workshop along with Tapan Kumar Das, chief medical officer, east Midnapore, Tarit Bhattacharya, professor of Rabindra Bharati University, Gopinath Mukherjee and others.
The artist's troupes will also generate awareness in favour of institutional deliveries of babies in rural areas, as the centre has banned the archaic process of delivering newborns with the help of midwives insides households in villages.