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HindustanTimes Mon,24 Nov 2014

Newest design trend: Digital art on canvas

AFP   July 23, 2014
First Published: 15:04 IST(23/7/2014) | Last Updated: 15:18 IST(23/7/2014)

Digital art is fast becoming one of the newest interior design trends and now a new start-up has come up with a slick way of integrating the concept into your home. "Framed" is a HD-display screen set in a walnut frame which can be hung on your wall to display an infinite number of GIFs, videos, animations and graphics at the flick of a finger.

The smartphone-integrated device lets users instantly display art remotely using their iPhone or Android.

The luxury product, currently listed on crowdfunding website Kickstarter, comes in two different sizes -- a 24 inch and a 40 inch version. Custom colored frames can also be ordered.

Framed comes with its own app, allowing artworks from all over the internet to be instantly transferred to your own walls. Users can interact with the device using simple hand gestures, and aspiring artists are encouraged to share their own work for purchase via the app.

"The evolution of technology and accessibility of the Internet has brought out a wonderful range of digital art, and now we have an innovative way of sharing that art, and presenting it in way that pays respect to the artists that created them," explains FRM Co-Founder and Creative Director Yugo Nakamura.

Clearly there is a market for digital art display products -- the Framed crowdfunding campaign comes as another similar concept, Electric Objects, looks set to reach more than 2,000 percent of its original funding goal on Kickstarter.

The HD screen and integrated computer lets users display artworks found or purchased online, or even upload their own. Framed has a Kickstarter starting price of $399.


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