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HindustanTimes Thu,17 Apr 2014

Aishwarya Rai sparkles as a bride in new jewellery ad

Hindustantimes.com  New Delhi, August 09, 2012
First Published: 15:10 IST(9/8/2012) | Last Updated: 16:21 IST(9/8/2012)
Aishwarya Rai who seems to have lost oodles of weight, looks resplendent in her latest jewellery ad.

Posing as a bride, Ash shines in a heavily embroidered pink and organge lehenga with an off-white dupatta.

The new mom has reportedly charged Rs. 10 crore per year for a two year deal with the brand.

Interestingly, before Ash, Sushmita Sen was the face for the brand.

Aishwarya Rai looks dazzling in stone-studded, pearl and gold jewellery. She is wearing a maang tikka, two giant necklaces, embellished bangles and rings.

The jewellery is heavy and spectacular, highlighting the bridal element in the advertisement. The ad is divided into two parts- obe is Ash's close-up and the other is Aishwarya sitting in a palanquin, shyly looking down.

The style and size of the jewellery might remind you of Aishwarya as Jodha in Jodha Akbar, for a moment.

Aishwarya's hair is tied back and the naturalistic make-up highlights her beautiful facial features.

Aishwarya Rai's second print ad post pregnancy.

Despite the fuss around her pregnancy weight, Ash has managed to sparkle in the two print advertisements that have come out. She look stunningly back in shape.

Aishwarya Rai shoots for her comeback ad

Above is Ash's first ad post delivery. She last shot for a commercial when she was 6-months pregnant.

Shrikumar, who shot the commercial for Kalyan Jewellers had told a daily, "This is my first ad with Ash. What impressed me about her was a passion for detailing."

ACTRESSES WHO DAZZLED IN JEWELLERY ADS

Kareena Kapoor
: The actress who's getting married soon made for a pretty bride in Gitanjali’s Parineeta Collection.

Preity Zinta: The actress who's making a comeback with Ishkq in Paris was the face of Vivaha by D’Damas. She teamed up her bridal attire with simple jewellery.

Mandira Bedi: The actress-host posed topless for the Gaja jewellery ad.

Asin: Asin looked ethereal in Tanishq jewellery ad.

Sonam Kapoor: Style diva Sonam Kapoor shot an ad for Anant Jewellers.

Katrina Kaif: Beautiful Katrina Kaif is the face for Nakshatra Jewellery.

MORE ON ASH AND HER STYLE

ASH's FASHION STATEMENT AT CANNES
This is not the first time Aishwarya Rai has silenced her weight gain critics. The diva dazzled in Cannes Film Festival recently. The actress looked graceful as she attended the AmfAR Cinema Against Aids gala in Cannes wearing a Abu Jani-Sandeep Khosla emsemble. The diva graced the film festival for the 11th time. Though the actor was criticised for her weight gain post motherhood, Aishwarya managed to look gorgeous, thanks to her sartorial choice. Her hairdo was just right for her outfit. PIC INSIDE
RETURN OF DIVA: Aishwarya Rai makes a style statement at Cannes Film Festival


HATERS DON'T MATTER: ASH
The actress while speaking to the media at Cannes Film Festival revealed that she doesn't care about 'haters' as they are like a drop in the ocean of people who love and care for her. The diva added that weight gain is absolutely fine with her as she never endorsed size zero. "I've always said that haters are a drop in the ocean. There's that much more love. Any kind of negativity in any case just doesn't stick, it drops off and it doesn't matter. People have given me so much love throughout my career, my life in the public eye, at every phase," the actress had said.
"This is who I am. I am a mother. This can happen and it has happened with me and it's fine (weight gain). I've never been the one who endorse size zero anyway. You guys speculated I was pregnant way before I actually was. It goes to show that I have lived real life in the public eye. That continues," she added. CANNES DIARY

WEIGHT GAIN CONTROVERSY
A photograph of Aishwarya Rai Bachchan with double chin sparked outrage. Former Miss World and Bollywood star Aishwarya was criticised by followers who suggested that she should have lost her baby weight following the birth of her daughter.
Commentators have been unkind, lambasting the star for letting her fans down. Many have gone a step further, suggesting the star has a ‘duty’ to her fans to regain her pre-pregnancy figure.
 
One website posted a video of the star looking less than her usual svelte self, flicking between photographs of her pre-birth, and photos now. Called ‘Aishwarya Rai’s shocking weight gain’, the clip, which came accompanied by elephant sound effects, has been seen more than 500,000 times.
 
Dozens of similar videos have been posted, each with viewing figures in the tens or hundreds of thousands. Comments left after the video proves that many of those watching have little sympathy for Aishwarya.



“She is a Bollywood actress and it is her duty to look good and fit,” the Daily Mail quoted one comment.
 
“She needs to learn from people like Victoria Beckham who are back to size zero weeks after their delivery,” another said.
 
It has opened up a debate in the country, and beyond, about the attitudes held towards women in the public eye. Some unkind fans have compared Aishwarya to Victoria Beckham, saying she should lose weight as quickly as Victoria did after her four pregnancies.
 
“Aishwarya is like a goddess,” said show business columnist Shobhaa De in the New York Daily News by way of explanation. MORE INSIDE

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