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HindustanTimes Wed,01 Oct 2014

Gaurang Shah opens his first Indian couture store in Hyderabad

IANS   December 15, 2012
First Published: 16:40 IST(15/12/2012) | Last Updated: 16:46 IST(15/12/2012)

Inspired by ancient Indian art of Jamdani weaves, award winning designer Gaurang Shah on Friday opened his new couture store in upmarket Jubilee Hills here.

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The store will showcase "ready to wear and practical" fashion clothing lines across women's wear, accessories with about 100 new contemporary, traditional and bridal, Indo-western wear, completely hand-woven inspired by ancient Indian heritage like kanjeevarams instilled with classic kalamkaris and zardozi.

The store is set in a unique leisure ambience where customers can engage, interact and shop calmly, Shah said in a statement.

This is his first own label store branded as Gaurang in India showcasing what ancient India can offer to the world of high fashion. "I have realised a dream to do what I love most and create what a woman likes to wear, hand-woven sarees in Khadi, silks and cotton, and even better, creating jobs for Indian handloom weavers and weaving the wonderful fabrics in a traditional way," he said in the statement.

The designer hopes to expand his label stores presence in other metro cities in the next two to three years.


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