Hair guru to the stars James Brown hit the heights of fame at just 22 years of age when he styled Kate Moss's hair for the front cover of Vogue. Brown has gone on to a career working with Harpers Bazaar, Elle, i-D, Glamour and Vogue around the world, and he has styled shows for brands including Fendi, Issa, and Max Mara.
We spoke to James Brown and asked for his top tips for revitalizing tired hair in winter.
Winter can really mess up on your hair. It's not just the cold weather and the alternating dry and damp; even our outfits have an impact: "after months of wearing hats your hair can become a little roughed up," says Brown.
Here are three winter hair-care tips from James Brown:
1) Wear your hair up - "work a relaxed ponytail or a bun for an elegant yet un-done look and benefit from having to wash your hair a little less often."
2) Keep a bowl of water by the radiator - "this will stop the atmosphere becoming too dry from the central heating which can take its toll on your hair during the colder months."
3) Apply a mask once a week - "wrap in cling film and cover with a warm towel and leave for 10 minutes to help the ingredients penetrate."
James Brown's Effortless Plait
Plaits can be your best friend in winter, taking hair up and eliminating the need to wash hair too often. Brown calls this style "an elegantly dishevelled, relaxed, but fashion-forward look for medium to long hair."
Here's his two-step solution for the winter hair blues:
Step 1: "Create a slightly off-centre plait at the nape of your neck and secure with an elastic, before lifting it and pinning the end of the plait at the top of the head."
Step 2: "Create texture by spraying fingertips with Effortless Hold Hairspray and teasing loose ends."