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HindustanTimes Sun,20 Apr 2014

Kareena Kapoor to design fashion line for international label

IANS  New Delhi, July 11, 2013
First Published: 12:48 IST(11/7/2013) | Last Updated: 16:21 IST(11/7/2013)

Bollywood actress Kareena Kapoor, who is lovingly called Bebo, has reportedly been approached by an international brand to design a signature denim line under her nickname.

A source says that Kareena, who once hogged limelight for becoming a size zero, was approached by the brand as her appearances and presence impressed many.

"Whenever Kareena gets associated with a fashion or health initiative, it always goes on to be very successful. Apart from that, she is always impeccably dressed and has an international appeal. These are the qualities that the brand is looking for,” said the source in a statement.

Kareena, who forayed into the Hindi film industry in 2000 with Refugee, endorses several brands here, and is considered a trend setter of sorts in the industry.


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