The online commercial for Madonna's debut signature fragrance Truth or Dare was revealed March 27, with the 30-second ad featuring the lingerie-clad star singing a remix of her latest single Girl Gone Wild.
The singer's online campaign was looked after by French art director Fabien Baron, who art directed her 1992 coffee table book Sex. A print campaign, shot by acclaimed photography duo Mert Alas and Marcus Piggott, has already been revealed.
Truth or Dare, which blends floral, woody and vanilla notes, will first hit US department store Macy's exclusively on April 1 and is currently available for order on the store's website for delivery to US addresses.
The ad reveal comes ahead of another big pop star fragrance launch, with Lady Gaga's debut foray in the arena set to launch this spring. Gaga has yet to unveil her ad, although she tweeted back in February that she was shooting the campaign and commercial with New York-based photographer Steven Klein, who has previously worked with the likes of Calvin Klein and Nike.
Madonna in Truth or Dare fragrance commercial