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HindustanTimes Thu,18 Sep 2014

Makeup becomes child’s play

Shweta Mehta , Hindustan Times  Mumbai, April 25, 2013
First Published: 16:47 IST(25/4/2013) | Last Updated: 18:55 IST(25/4/2013)

As a kid, you may have patted on your mother’s compact and coated your lips with lipstick to look older. While you grew up, you realised that make-up does the exact opposite, wipe years off your face if applied correctly. But take a look at recent trends and you’ll notice that the focus is now not only on looking younger, but about feeling younger too.

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LipsM.A.C recently launched their Archie’s Girls collection, with products that fit two broad categories, the diva Veronica and the girl-next-door Betty. And playing an important role in the sale of the products (in stores on April 26) is arguably the packaging, featuring candyfloss hearts, shimmer, tiny bottles and the characters’ faces. “It’s a collaboration that will resonate with different generations, youngsters who are reading the comics now and older folks who have grown up reading them. The packaging makes everyone want to own the products,” says Sonic Sarwate, M.A.C senior artiste.

Meanwhile, Colorbar’s entire new range of applicators, brushes, nail files, sponges and the like, is in the brightest colours conceivable and Estée Lauder has  embraced the roll-on gloss. Internationally too, brands such as Benefit and OPI have always relied on youthful packaging with cheeky taglines to increase sales. Clinique and Revlon have introduced tinted lip balms that look no different from crayons. It certainly looks like you will soon have many more such cosmetic toys to add to your collection in the coming months.

We got Sarwate to create two distinct day and night looks that keep with the theme.

Betty by day
Skin:
Fix +
Studio Moisture Cream
Prep+Prime Natural Radiance
Studio Finish Concealer
Mineralise Moisture Foundation
Cheeks:
Cream Soda Blush
Eyes:
Caramel Sundae Eye Shadow
Lord It Up Pearlglide Eye Liner
Opulash Mascara

Lips:
Spice Lip Pencil
Betty Bright Lipstick
Summer Sweetheart Lipgloss

Veronica by night
Skin:
Fix +
Complete Comfort Cream
Prep+Prime Natural Radiance
Select Moisture Cover
Mineralise Moisture Foundation
Cheeks:
Prom Princess Blush
Eyes:
Blacktrack Fluidline
Opulash Mascara
Lips:
Cherry Lip Pencil
Ronnie Red Lipstick

Archie’s Girls Opulash Optimum Black, Betty Bright lipstick


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