Women will now be able to boost their cup size by filling their bra with wine.
The Wine Rack allows the wearer to fill the special cups with their chosen drink and sip it while also having bigger-looking assets, the Sun reported.
The wacky creation is the brainchild of Brooks Lambert, whose first concept was The Beerbelly for men.
US-based Cooler Fun LLC, which has bought the rights to both stealth beverage systems said that some customers are even combining both products to appear pregnant.
Sales manager Annelise Knirr said that she has worn it to a concert and it was the funniest thing she has ever done.
The WineRack, which fits sizes 32A to 38C, can hold 750ml - the equivalent of a wine bottle, and boost cups by up to two sizes.
Once the liquid is finished you can blow into the valve to fill them back up.
Cooler Fun, which is located in Missouri, USA, has started selling in the UK and said that its products are being snapped up by both young and older men and women.
A woman shows her cleavage.