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HindustanTimes Thu,18 Sep 2014

Now, sample premium beauty products by post

Sumedha Deo, Hindustan Times  Mumbai, November 29, 2012
First Published: 16:14 IST(29/11/2012) | Last Updated: 16:17 IST(29/11/2012)
Ever felt confused standing in the middle of a beauty aisle and not being able to figure out which high-end mascara will suit you best? There’s help at hand now with Vellvette.com, a new sample subscription service which sends you three premium beauty samples every month.

Founders Vineeta Singh and Kaushik Mukherjee, both of whom studied at the IIM Ahmedabad and worked corporate jobs before, saw the space for this service from their personal experiences. “Vineeta is one of those Indian women who is witnessing a flurry of glossy international brands launching products in India, but doesn’t have the time, knowledge and access to figure out which products would work best for her,” says Mukherjee. Most of these products have price tags in the thousands so it’s not easy to discard them if they don’t suit you. “Vellvette was born out of the need to bring the best suited products to this unsure, but interested customer base,” says Mukherjee.

Each month, members who sign up on the website, receive a curated ‘beauty box’ with three beauty samples ranging from skincare, make-up, bath and body, hair and fragrance brands such as Clinique, Lush, Shiseido, L’Occitane and even Chanel and YSL. These samples, which last over a seven to 10 days trial period, are selected based on an extensive questionnaire that members fill up. For now, a limited number of boxes is being mailed out during the third week of every month, since the boxes are customised to meet each member’s needs, but you can put your name on a waitlist for the next month.

Vellvette has partnered with both beauty companies and distributors to source their products. If you like the sample you can also buy the full-size product at discounted rates from the website.

“Buying the full-size product completes the ‘try and then buy’ experience for our members,” says Mukherjee. If you’re not happy, you can also cancel your subscription and get a refund for all the boxes that are not shipped.

The service scores over websites that ship products home in that it lets you sample products beforehand. In addition, it also introduces you to new brands and gives a backgrounder on them through the online magazine, which is edited by a former beauty magazine editor, Rima J Pundir. “Our interaction with our customer starts a couple of steps before selling — right from educating her through our magazine and introducing her to world-class products that she may not have tried before. This creates a relationship of trust,” says Mukherjee.

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