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HindustanTimes Tue,02 Sep 2014

Priyanka Chopra's global fashion connect

None  New Delhi, August 28, 2013
First Published: 16:28 IST(28/8/2013) | Last Updated: 02:37 IST(29/8/2013)

Actor Priyanka Chopra, who is also making her mark in the international music scene with her singles such as In My City and Exotic, showed off some global style recently.

PeeCee walked the ramp in outfits by well-known American designer Michele Bohbot, at the Lakme Fashion Week Winter/Festive 2013 in Mumbai, sporting an ensemble from Bohbot’s international bestselling women’s westernwear line, Bisou Bisou. The collection will now be available as the Bisou Bisou Reliance Trends India collection in all Reliance Trends stores in the country.

Priyanka, who was in the mood for some girly fun on the ramp, blew flying kisses and later said, “Many congratulations to Michele Bohbot and Reliance Trends for bringing Bisou Bisou to India. It was a pleasure to be a part of the inaugural fashion show held at LFW as part of our promotion for my forthcoming film. Mala, my character in the film, is very fashion forward and has a penchant for brands like Bisou Bisou which makes this a wonderful association.”

Michele, who launched this collection in 1989, says bringing the brand to India is a matter of pride for her. “Bisou Bisou has been looking for the right opportunity to bring international fashion into the fast-expanding Indian apparel industry and we believe that we have found the perfect partners in Reliance Trends.”

Akhilesh Prasad, COO, Reliance Trends says, “Reliance Trends as a brand, from the day of its conception, has tried to democratise fashion and to reach out to its customers through unique products with attractive designs.”


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