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HindustanTimes Mon,22 Sep 2014

Rags for riches: Are you a victim of counterfeit fashion?

IANS  London, August 04, 2014
First Published: 14:49 IST(4/8/2014) | Last Updated: 14:58 IST(4/8/2014)

Going by a research, counterfeit designer goods may be flooding internet and our wardrobes too!

Vestiairecollective.com, Europe’s social site for the resale of designer and premium fashion, has released a study that shows that 61 percent of women online marketplace shoppers have been misled into purchasing counterfeit designer goods, or knew at least one person who had accidentally bought a fake designer item through internet, reports femalefirst.co.uk.

Besides, 66 percent of women admitted they don’t feel they possess the knowledge to accurately identify a counterfeit product from a genuine item.

Also read: India getting comfortable with online shopping

Fanny Moizant, co-founder of vestiairecollective.com, advises on how to spot a counterfeit.

“The material can tell you a lot about the quality of an item, if it’s leather it should feel and smell like leather. If the item you’re inspecting is a bag, make sure you take a good look at the stitching, uneven or slanted stitching is a sign of a poorly made item and, therefore, a counterfeit," she said.

"Check the logo, which is often a slip-up area for many copies, every brand includes unique details to ensure they can identify a genuine piece. Finally, look for a serial number and colour variations in the material," added Moizant.


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