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HindustanTimes Sat,12 Jul 2014

Tangerine is the new pink

Sujata Assomull Sippy, Hindustan Times  New Delhi, April 27, 2013
First Published: 17:47 IST(27/4/2013) | Last Updated: 01:14 IST(28/4/2013)

Remember a few years ago when men in pink became the fashion statement of the season? It was suddenly all about men wearing pink shirts, pink ties, and for the very adventurous, there was even the pink jacket.

Now, a de rigueur part of most men’s collections, orange looks all set to give pink some stiff competition this summer!

It’s a colour that actors like Abhishek Bachchan, Aamir Khan and Shah Rukh Khan have all embraced, and it was all over the runways in Milan and Mumbai. From Gucci to designer Narendra Kumar, the runway went strong on shades of tangerine. Bold colour makes a predictable comeback every summer, but this trend is brighter than anything we have seen before. There are rules to wearing orange, and they are not to broken.

How To Wear It 
This zesty hue is a fabulous colour to wear on holidays, or for more casual occasions as it is a shade that is surprisingly easy to mix and match. While it goes very well with all neutrals, it also complements blues and denims (a combination that Salvatore Ferragamo has given a chic nod to) and it can be paired with khaki as well, as Dries Van Noten demonstrated at his Spring/ Summer runway show. It also enhances a tan, so if you are escaping somewhere tropical summer do pack some orange. Just remember not to get too adventurous with your ensemble. Keep things simple when wearing this flamboyant hue, as the colour is a statement enough. Those on the fairer side, or with pinkish tones in the complexions may want to avoid doing a bright orange around their face.

Tone down the tangerine shirt and opt for a more complementary, rust or a pastel shade of orange. For formal occasions, saffron is a colour that works well for a sherwani as it spells celebration. But opt for it in weddings or other vibrant occasions as it attracts a lot of attention. An orange pocket square may be enough.

Work The Shade
At the office, inject some fashionable playfulness with a tangerine tie. The classic Hermes silk orange tie has always been a symbol of powerful panache.
You could read the current trend of orange as fashion’s way of reacting to the current economic grayness. So, a touch of this cheer may be a welcome note at office. But, it needs to be worn with caution. So, embrace the trend but often just a touch of it is all you need.


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