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HindustanTimes Fri,28 Nov 2014

Victoria Secret to make bras for breast cancer survivors

ANI   February 04, 2013
First Published: 14:51 IST(4/2/2013) | Last Updated: 13:47 IST(5/2/2013)

A woman from Virginia and her mother have delivered a petition to Victoria Secret headquarters, asking them to create a line of bras for survivors of breast cancer.

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Allana Maiden, 27, whose mother is a breast cancer survivor, discovered the power of people who care on Thursday, when she and her mum were given an audience with the giant fashion chain Victoria’s Secret.

Maiden and her mother, Debbie Barrett, 57, hand-delivered more than 118,000 Change.org petition signatures to the company’s office in New York City, asking them to create a line of “survivor” bras to help women who have had mastectomies and wear prostheses to feel beautiful again, ABC News reported.

They met with Tammy Roberts Myers, vice president of external communications for Limited Brands, the parent company, who offered to fly the pair to the Columbus, Ohio, headquarters for more discussions and a tour of the Ohio State University Comprehensive Cancer Center, a recipient of donations from Victoria’s Secret.

“We were just blown away. They actually want to send us out there and are taking this seriously. I didn’t know what to expect meeting someone so high in the company. I thought it would just be a pat on the back -- ‘Good job, we can’t do it.’ It was amazing. I do think that [Victoria’s Secret] is interested in figuring out how to do this,” Maiden said after the visit.

Limited Brands has acknowledged the importance of supporting women who have breast cancer, but did not commit to making a new line of bras.

“We celebrate those who champion the fight against breast cancer. Victoria’s Secret and ... Limited Brands, have been dedicated to helping eradicate this disease and have committed tens of millions of dollars to cancer research,” the company said in a statement.

“Ultimately, we are working towards celebrating the day when breast cancer is a thing of the past. In the meantime, we are listening and learning to understand if there are additional ways for our company to continue to extend its support,” they said.

Maiden said she is “amazed” that her petition got this far.

The department store Nordstrom also responded to Maiden’s petition, offering to cover the cost of customizing a few bras for Barrett.

Maiden doesn’t remember too much about her mother’s breast cancer diagnosis and subsequent mastectomy. She was only 6 years old at the time.

But ever since, Maiden has watched her mother struggle to feel beautiful -- and to find a bra that fits.

Her mother wears a prosthetic because at the time of her mastectomy, insurance did not cover breast reconstruction.

And, because she lives in a rural part of Virginia, she has to drive 1½ hours to find a store that sells bras that hold prosthetic breasts.


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