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HindustanTimes Wed,22 Oct 2014

Food product launches to look out for in 2012

AFP   January 09, 2012
First Published: 16:13 IST(9/1/2012) | Last Updated: 16:33 IST(9/1/2012)

Dulce de leche and peanut butter-flavored cereals, a lactose-free yogurt and calcium-fortified granola bars are among some of the new product launches scheduled to kick off the new food year.

On Wednesday, food manufacturer General Mills announced the US debut of its latest cereal flavor, Dulce de Leche Cheerios, giving the company's signature Os a decidedly Latin American makeover and caramel twist.

The new flavor comes in at 100 calories per serving and 19 g of whole grains.

The brand's Multi Grain Cheerios have also undergone a makeover and will be available in a peanut butter flavor. Each serving has 110 calories and 16 g of whole grains.

Other major product launches coming out of General Mills include the first lactose-free yogurt from a major yogurt brand. Yoplait Lactose Free will be available in late January across the US and comes in four flavors strawberry, peach, cherry and French vanilla.

Market research groups like Technomic, Mintel and Leatherhead have all predicted that the Free-from category foods that are lactose-free, gluten-free and sugar-free, for example will become a strong food and nutrition trend this year.

Meanwhile, Kraft Foods in the US will also be launching a new range of products, including a line of energy drinks. One squirt of MiO Energy Liquid Water Enhancer, for instance, is said to deliver 60 mg of caffeine the equivalent of a six-ounce cup of coffee when mixed with eight ounces of water.

In the category of easy meal solutions, Kraft has also added new flavors to its Sizzling Salads dinner kits like Zesty Fajita and Teriyaki Ginger. The kits include sauces and toppings that allow consumers to build starter and dinner-sized salads with a cooking sauce for meats and a salad dressing.

And its MilkBite Milk and Granola Bars contain the equivalent calcium of an eight-ounce (235 ml) glass of milk.


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