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HindustanTimes Sat,25 Oct 2014

Sergi Arola's blind date with diners

Shweta Mehta, Hindustan Times  Mumbai, April 17, 2013
First Published: 12:35 IST(17/4/2013) | Last Updated: 17:47 IST(17/4/2013)

Sergi Arola visits the city to look over the functioning of his eponymous restaurant every few months, but this time he’s planning an interesting promotion that will literally keep his guests in the dark.

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At his Juhu eatery, dinner patrons will be offered a special three-course meal that has to be eaten with a blindfold on. In addition to that, the chef will personally visit each table and interact with his guests at length.

Chef Sergi Arola

“I really want to know how people feel about my food and the concept. I also want to educate them about Spanish food, so I will explain the eating culture and habits of the Spanish people and how the concept of tapas began,” says Arola.

A blindfolded tasting is something he hasn’t attempted before, and he’s very excited to see how it will turn out. “The restaurant is completing a year soon.

During my last three visits, I have interacted with many critics, bloggers, writers and guests who dined here. But with this activity, I’m curious to find out how the food at Arola has reached these people in terms of the taste and flavours.

For me, this is a test of my art,” adds the chef.

The promotion will not have a new menu, but will focus instead on traditional and signature preparations that have been on the menu since the restaurant opened.


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