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Soft drinks, pizza hope to cash in on The Dark Knight Rises

AFP   July 19, 2012
First Published: 12:42 IST(19/7/2012) | Last Updated: 17:02 IST(19/7/2012)

As the buzz surrounding the release of The Dark Knight Rises reaches a steady ever-louder drone, a slew of product brands are riding on the movie's coattails.

With positive early reviews and pundits predicting record-breaking opening sales, Christopher Nolan's film is set to be the summer blockbuster hit of the year.

PepsiCo has partnered with the Batman franchise to launch the biggest global marketing campaign for their second highest-grossing product, Mountain Dew. A promotional, limited-edition Dark Berry flavor will be released in 20 countries across the Americas, Europe, Asia and the Middle East this summer. Fans will also have access to exclusive digital movie content.

Pizza Hut in the UK is also promoting the movie with a special Big Box Deal that includes a Pan Pizza, Cheese Triangles, chicken wings and garlic bread, in addition to promotional giveaway contests for a Dark Knight Rises goody bag of T-shirts, key rings and pens.

And energy drink brand No Fear has also secured an exclusive partnership with the Batman movie with a special promo can and a contest for a trip to New York.

Other brand partners include Nokia, Under Armour, BMW and Visa.

The film opens around the world July 20-27.


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