A brewery from Pennsylvania has debuted a beer can in which the entire lid is lifted, so that the drinkers can sip from it as a normal cup.
Many craft beer outfits have turned to aluminium in recent years, including Sly Fox Brewing Company, however, the small openings allowed by conventional beer cans make it difficult to enjoy a beer's smell and Sly Fox's 360 Lid seeks to remedy that problem, the Huffington Post reported.
The firm's head brewer Brian O'Reilly told Today.com that the technology allows the full flavour and aroma of the beer to hit the drinker's senses.
Sly Fox is the first outfit in North America to use the new lid; it had been originally developed by Crown Beverage Packaging in partnership with SABMiller and debuted at the FIFA World Cup tournament in South Africa in 2010.
Helles Golden Lager is a German-style beer, which is made with imported German Pils malt and Saaz and Hallertauer hops.
According to the New Jersey Star-Ledger, the company is planning to roll out a 360 Lid-version of another of its brews: Pikeland Pils, a light-bodied, North German-style Pilsner with a dry flavor.