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HindustanTimes Thu,21 Aug 2014

Fertility app Glow reports success rates

AFP   December 27, 2013
First Published: 14:52 IST(27/12/2013) | Last Updated: 16:43 IST(2/1/2014)

Fertility tracking app Glow garnered buzz when it launched earlier this year, but measuring its real success -- whether or not women actually became pregnant while using the app -- needed a bit of time.

But four months since its public launch, Glow reports that more than 1,000 women are now expecting babies, thanks to the app.

Glow, cofounded by Paypal's Max Levchin, helps couples conceive by offering daily fertility recommendations, suggestions, and a calendar of peak fertile days.

Although the app is free, users can opt into a $50-a-month fund called Glow First. The idea is that a woman trying to start a family with the help of the app also pays into the fund for a period of 10 months.

After 10 months of trying to conceive but failing, every woman who has been paying into the fund from the same point in time will receive an equal share of what's been amassed to help pay towards fertility treatments, which in some countries, such as the US, are not covered by health insurance.

The company guarantees that it doesn't keep a single cent of payments made and has even started the ball rolling by paying in an initial $1 million from its own pocket.

In addition to announcing success rates on Wednesday, Glow also just launched a new section of its website called glowing.com/stories, dedicated to user success stories. The company also updated its iOS app and added a new feature called Glow Community, where couples trying to conceive can connect and swap stories.

Glow has also partnered with fitness app MyFitnessPal to enable users to connect their accounts on the two services.

MyFitnessPal users can incorporate their body mass index data into Glow, which Glow says is a big factor in getting pregnant.

However, in the future, the app hopes to synchronize as much relevant health data as possible to help give women a full picture of their fertility on a day-to-day basis.


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