Experts have found that women dressed in red are more attractive to men.
A model presents a creation from Vivienne Westwood Red Label Autumn/Winter 2014 collection during London Fashion Week. (Reuters)
According to a study in China, the colour, which is associated with romance, passion, lust and fertility, boosts a woman's sex appeal and makes her appear 'warmer' and more competent, the Daily Express reported.
The lead author of the study conducted at Wuhan University in Hubei province, psychologist Dr Fangfang Wen, said that the colour red was found to have a boosting effect on the sexual attractiveness of women with feminine facial traits.
Wen added that wearing red clothes is often viewed as a reflection of the sexual intention of the wearer from the beginning.
The study also found that though the colour red which is quite popular on the red carpet, and improves men's attractiveness towards women, too much of it could be seen as aggressive.
The study was published in the online journal Evolutionary Psychology.