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85% of last-minute hotel bookings done online

AFP   September 07, 2012
First Published: 15:15 IST(7/9/2012) | Last Updated: 15:27 IST(7/9/2012)

According to a survey released on Monday, around 85 percent of travelers across eight countries prefer to book a last-minute hotel on the internet or via a smartphone app. Just 15 percent opted for more traditional methods of calling or booking via a travel agent.

When booking a last-minute hotel, 74 percent do it on a computer, 11 percent do it on a mobile phone, 10 percent on the phone and 5 percent directly via a travel agent, according to a survey published by the travel site Trivago on Monday.

Last-minute hotel bookings through a smartphone app are most popular in the US at 22 percent, followed by Germany at 16 percent, the UK and France at 13 percent, Italy at 10 percent and Spain at 9 percent. Last-minute bookings using a smartphone app are least popular in Turkey (4 percent) and Greece (3 percent).

The UK presents the highest proportion of online bookings, with 93 percent of participants choosing this option; 80 percent of the participants use the internet while 13 percent use a smartphone app. Just 4 percent call the hotel directly and 3 percent visit a travel agent.

The travel site Trivago surveyed around 4,142 people between August 13 and 27 to discover their preferences when booking a last-minute hotel.

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