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HindustanTimes Wed,22 Oct 2014

Don’t know where to travel? Use Inspire Me!

AFP   October 11, 2012
First Published: 17:55 IST(11/10/2012) | Last Updated: 13:41 IST(12/10/2012)

Have you ever felt the desire to travel but don't know where to go? UK-based carrier easyJet has launched an online feature designed to help customers figure out what they are looking for.



Low-cost carrier easyJet is offering a new online feature, ‘Inspire Me', which gives customers ideas on where to go depending on their budget and type of trip they are looking for.

The feature, which debuted earlier this month, was created to help the almost half of easyJet customers who come to the company's website without knowing what destination they are looking for. According to Peter Duffy, the company's director of marketing, "40 percent of customers coming to easyJet.com know that they want to travel but are unsure exactly where to."

Among the options, users can select the length of the trip (weekend break, one-week return or two-week return). Users can also select between family holidays, winter sports, city breaks, culture, romantic getaway, beach or nightlife.

The online feature is displayed on a map of Europe and uses symbols such as hearts and sun for users to interact with. Each result includes a link to easyJet's booking process.

EasyJet's network includes more than 600 routes between 129 airports in 29 European countries; the carrier's site is UK's most visited airline site and the third most searched for airline globally.

Other online travel inspiration services include the website TravelDNA, a service that matches people with their ideal vacation itineraries. The service, which opened to the public in March, gathers information from partners such as Expedia and Lonely Planet, Michelin and Frommer's guides.

Last year American Express set up a travel program targeting young professionals in their 20s and 30s. The company created a 15-question survey to help determine the customer's perfect holiday. The results are based on hobbies, interest and social media habits.



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