Buoyed by the "huge response" that the recently concluded Sikkim festival received in the national capital, the state's tourism board Saturday said it would focus on metropolitan cities to attract more tourists.
The three-day festival that began in Dilli Haat March 7 attracted a large number of families who got an insight into the rich cultural history and picturesque tourist destinations of Sikkim, a statement from the Sikkim tourism department said.
"We are excited by the huge response that the Sikkim festival got in the national capital. Now we will actively participate in travel and tourism shows in metropolitan cities to attract tourists to the state," said K.S. Tobgey, secretary, Sikkim tourism.
Tobgey added that social media would also be used to woo youngsters and promote Sikkim as an adventure destination.
"The tourism department will launch publicity campaigns on social media to attract younger generation," he said.
The Sikkim festival saw visitors of all ages. While some were captivated by the alluring photographs of natural beauty, temples, waterfalls and tea gardens, others were impressed by the state's handloom and handicrafts.
"Sikkim offers multiple options for the visitors especially families who are looking for a new hill station to visit during this summer season," the Sikkim tourism statement said.