An IT startup in Kerala claims it has developed a mobile phone application that "will change the way you look at a kiss".
"KissMS is not just an app. Our vision is to turn a kiss into a symbol of love and a synonym to saying 'we care,'" said Magesh Babu, MD of the Thiruvananthapuram –based firm Volmacht Business Solutions, which has developed the app.
"Not only will people find it useful for sending hot kisses on Valentine's Day, but also to communicate get-well kiss, farewell hug, B-day hug and consoling embrace," he said.
The app allows sending tailor-made kisses, depending on the purpose and mood of the message. KissMS enables the user to place a kiss at the centre of the emotional messaging, the developers claim.
Available free on both Android and iOS systems, you can register for the app using an email id.
"A small text message or voice message can be attached with the kiss," said Badusha Gulam Khadar, CEO Volmacht Business Solutions.
Three young techies working with a Netherland-based IT firm left their job to float KissMS.
Developers say there is no room for misuse. Only those contacts in the phone with listed mail addresses will be shown in the KissMS contacts. If a kiss is sent to someone not registered on KissMS, they will instead receive an email invitation that can be accepted or declined.
It has a 'Face Request' feature to safeguard privacy, which requires a user who wishes to place a kiss on your face to send you a Face Request first.
Badusha claims what sets KissMS apart is that it shifts a text-based communication to a more intimate model.
The only application using a somewhat similar concept is Google Burberry which is available only in web browser-based app, Badusha said.
Launched two days before V-Day, KissMS got about 10,000 hits in the first six hours.