When the idea of getting the entire city to come out of their comfort zone and take up diet and exercise for 12 weeks first came up in the HT City team meeting, many rolled their eyes. “Delhi and dieting? What an insult to the butter chicken culture,” someone laughed. “So we are doing an Oprah? Works for the US, not for the parantha eating Punjabis in Delhi,” said another. Somehow, sticking to our guns has never worked better for us.
Today, when I thank you — the people of Delhi — for not letting us down, I feel an immense sense of confidence in our collective resolve to get, and stay healthy for life. Your unbending spirit made perhaps the most definitive health campaign in the history of Indian lifestyle newspapers — HT City Get Healthy, Delhi — a grand success. Today, we are overwhelmed as we wrap up this three-month long campaign presented by Nestle, that saw the Capital come together for a cause like never before.
While over 4 lakh readers took our health pledge and followed our daily diet and fitness plan, we got thousands of mails from those sharing success stories of how the campaign, helmed competently by HT’s lifestyle team under Shara Ashraf and supported by eminent experts, changed their lives. While some readers lost upto 12 kg, some built up muscle the healthy way.
Our mascots, Shibani Bedi, journalist, HT City and Abhilash Thapliyal, RJ Fever 104, too, met their fitness goals despite crazy working hours to inspire thousands. While Shibani managed to lose 6.5 kg despite her polycystic ovaries syndrome which made weight loss a challenge for her, Abhilash put on 7 kg and is going about showing off his new physique.
Bollywood celebs, too, whole-heartedly supported our cause by sharing their health tips. Our face-offs too were lapped up with families, schools, colleges, corporates, colonies and even Tihar Jail cops and inmates participating sportingly.
You did it, Delhi, and how! We salute your spirit.