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HindustanTimes Sun,21 Sep 2014

Shopping equally addictive as eating cake

ANI  Dubai, January 06, 2014
First Published: 17:41 IST(6/1/2014) | Last Updated: 17:46 IST(6/1/2014)

Experts have found that shopping and eating cake are equally addictive, as both the actions have the same effect on the brain.

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Clinical psychologist, Saliha Afridi, told Gulf News that the constant need to make a purchase can turn into an addiction known as compulsive shopping.

Afridi said that for compulsive shoppers, a chemical known as dopamine is released in the brain every time they make a purchase, which is the same chemical that is released whenever we experience something pleasurable like eating dessert.

He added that shopping becomes addiction when a person makes shopping their go-to mechanism to escape from problems and avoid addressing the real issue.


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