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A young rush for ‘future’ market!

lucknow Updated: Apr 25, 2007 03:56 IST

Astrology is fast coming up as a big job market with handsome pay packages, thanks to TV channels for hauling pandits’ up on to cozy couches from their asanas.

But, Naukari.com’s special job offers for big companies is drawing more and more youths to the astrology.

Even local units of some big multi-nationals are hiring astrologers, vaastu shastris, joyotishacharyas not only to meet inhouse requirements but also outsource their services to clients at a price.

Lure of money has sent many youngsters knocking the Lucknow University and private institute’s doors for various astrology-related courses.

The major market is telecom companies which are hiring astrologers for the Value Added Services.

Chief Operating Officer, Airtel, UP-East, Shankar Prasad said, “We do hire astrologers for telling daily forecast and it’s a hit segment among our customers.

In fact, we are also talking to an Vastu Consultancy that would suggest us to design our existing and upcoming billing offices to earn more profits,” he added.

Convener, Jyotirvigyan Vibhag in Lucknow University, BK Joshi said that the astrology studies in the University started in 2001 and over the years, the number of youths opting for this course has increased because of the growing opportunities. The astrology course also includes the studies of Vaastu, Vedic sciences and astronomy that give students a wide range of options to choose the profession.

A professor at Indian Institute of Management Lucknow, Sushil Kumar who is also a consultant with several corporate and business houses said that nowadays all companies are focusing on energy efficiency and it is possible with the help of scientific astrology.

However, Principal of Bharatiya Jyotish Vidyapeeth Radheyshyam Shastri has a different view. People are studying astrology for gaining Vedic knowledge and spiritualism. In his institute, students belong to all age groups. They are youths, housewives, retired government officials, scientists and even the academicians, added Shastri.