The younger generation in Lucknow is growing up immersed in technology. They consume a lot of the web content through a wide range of apps available for various purposes. Gaming apps are found to be the most popular (67%) amongst Lucknow teens, followed by educational apps (59%) and instant messaging apps (58%).
Entertainment apps (43%) are emerging as the next most popular app choices among students in the city, says the TCS GenZ Survey 2016-17, one of the largest studies in the country, which has captured the digital habits of children in the 12-18 years age group. Generation Z (Gen Z) is defined as the group born after 1995.
The objective is to comprehend and compare the digital habits of school students in major and mini metros of India.
SOCIAL MEDIA A FAVOURITE
While facebook (75%) continues to be the most popular, Instagram is found to be the next favourite social media platform amongst 40% of the teens in Lucknow. Other platforms like Google Plus (28%), Twitter (27%) and Quora (27%) are also gaining popularity.
TECH TOYS GET COOLER
While smartphones (29%) and laptops (19%) continue to be the most coveted gadgets for Lucknow’s Gen Z, advanced gadgets like gaming consoles (14%) and virtual reality headsets (13%) followed by smart watches (12%) are also preferred by students.
About 78% of students primarily access Internet through 3G/4G connection on their smartphones while 46% of them use Internet at home through fixed line/Wi-Fi. With the increasing need to be connected wherever one is, an interesting trend shows that 20% of the students access Internet through Wi-Fi at public places.
The younger generations now look at different social media platforms like Facebook, Instagram, Twitter etc for their idols. Leading the popularity charts in Lucknow are sports personalities at 51%. This is closely followed by film stars (46%) and YouTube celebrities (37%).
Social media being an important medium for interaction amongst the youth today, there is no surprise in the fact that these sites also play an important role in establishing friendships. Thirty-six per cent of the teenagers in Lucknow have made more than 100 friends through social media sites.
Teens are highly influenced by personalities like Steve Jobs and Sundar Pichai. 58% of the respondents in Lucknow aspire to be entrepreneurs.
Tej Paul Bhatla, vice-president and general manager, northern Region, TCS says, “Digital technology is redefining the way young India connects, pursues hobbies and accesses information through smart gadgets and apps. It is interesting to see the popularity of gaming apps amongst youngsters in the city. Gamification is an effective strategy being leveraged by companies in hiring and training youngsters.”
TCS has also created an interactive gamified platform, which enables employees to learn skills on the go. The TCS annual survey of students from across the country gives leaders in different industries glimpses into tech habits of tomorrow’s professionals.