In an attempt to revive old memories for political gains, the BJP launched its 'Samagra Atal campaign' in Lucknow, on Wednesday.
The campaign seeks to digitise all written and spoken words of ex-PM Atal Bihari Vajpayee. The first volume and videos would be released on Vajpayee's birthday on December 25, months before UP goes to polls.
The party may use the videos during the polls.
Politicians readily concede Vajpayee's relevance in state politics. Senior leader Lalji Tandon said, "His appeal hasn't dimmed, despite him being ill and away from active politics."