This is juicy news for those fond of the king of fruits. The Lucknow Mango Festival being organised by Habibullah Estate in the orchards of Barabanki’s Saidanpur village is just a few days away (on June 23).
The first-of-its-kind festival is being held in association with Mandi Parishad and ‘Sunahra Prayas’ to promote the mangoes produced in UP and help farmers establish a direct link with consumers. HT is the media partner of the event that would also hardsell Lucknow as a culinary destination.
The festival will display a variety of mango delicacies and serve a mango gourmet brunch for a select audience besides special activities for children. The Mandi Parishad, which has been promoting agri-entrepreneurship, has brought Lucknow on the world’s mango map through packaging houses that export the ‘Nawab mangoes’, including the Dussehri, Langda and Chausa varieties, to international markets. This has enabled hundreds of exporters to enter the international arena and earn good profits. Through its efforts, the Mandi Parishad has created the ‘Nawab’ brand for Lucknow mangoes wherein only spotless, disease-free and fresh mangoes weighing above 250 gms are considered for supply.
SK Dwivedi, an exporter from Godwa, who has been selling the ‘Nawab’ brand for the last few years, feels that he has got a better profit margin than before.
The ‘Sunahra Prayas’ project aims to attract the institutional buyers for direct linkage with the farmers and raise the awareness among urban consumers about the carbide-free mangoes.